You all know of my love for my local Kroger. I swore I wouldn't step foot into that store again. You knew I wouldn't be able to keep that promise, right?
Slowly, I started to go back a few months ago. I had very low expectations. Expect to be scowled at, check. Expect the cashier to ring up the wrong item, check. Expect the bag person to not bag your groceries, check. Expect random homeless person to accost you in parking lot, check.
There are some positives though. They actually have a really good natural foods/organic section, which is a huge surprise given their clientele. They also have amazing sales on all the items I love--again, probably because their clientele doesn't buy items like Amy's organic mac-n-cheese all that often. The truth is that I can't pass up on those savings and the store is really close to my house. It's my primary grocery. I just have to suck it up and admit that.
In any case, I was really excited when signs went up that my Kroger was going to be remodeled (as if the above negatives weren't bad enough, I felt like I was entering a dungeon when I shopped there). Section by section they have rebuilt the store, and let me tell you, it's pretty nice. Now, the horrible customer service is still thriving, but at least the environment isn't depressing. I'm thankful for this change, really I am, but I have to wonder whether or not Kroger has a accurate handle on shopper demographics. You see, as I wandered through the organic section this morning, I noticed that they were selling goat milk yogurt. Very chic-chic, my friends. Then I looked at the price tag: $9.98 for a large container.
I can hardly come up with words to describe my awe.
Are they freaking serious? Nine dollars and ninety-eight cents for a container of yogurt at a Kroger that serves as a homeless depot? I wouldn't even pay that amount and I shop the organic section all the time. I see a 90% markdown on goat milk yogurt in my future.
2 comments:
Maybe you should email Alton Brown? The first thing that springs to mind is tzatziki (that sauce they put on gyros), but I think traditional Greek yogurt is made from sheep milk.
You gotta love how in-tune these big chain stores are with their local clientele. Our local Home Depot only stocks plants that grow well in your area (like jasmine, azalea, bougainvillea, etc.). They don't realize that we can't garden like that in the high desert!
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Joan Stepsen
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